Consisting of a total look which extends up to include shoes and accessories, creations AM Junior revamp the taste of young, sharp and cosmopolitan that characterizes the central men's line, challenging the stereotype that wants "children dressed as children." In an increasingly fast where buyers have little time to devote to research products, the brand offers collections targeted composed of about 200 references in a wide range colours, to facilitate the assortment in the point of sale. Antony Morato Junior is aimed at a male audience between the ages of 4 and 16 years, identifying its core target included in the range between 8 and 16.
A smart, sleek and stylish collection with an array of separates ranging from suave blazers to sophisticated shirts and clean cut tees. Going further for SS14, Anthony Morato incorporate sporty summer staples to finish their collection in a versatile fashion with printed tops and shorts for the day time and relaxed zip up tops and bottoms, which are sumptuous to the touch, for cool summer evenings when the breeze occurs.