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First Collection

My First Collection is made for newborns up to 12 months. First loves tender soft pastels and whites, combined with light greys and sandy colours. Sumptuous fabrics and materials create the foundation for each and every item in the collection to create a world full of tenderness and luxury for your baby.


New products from the Autumn/Winter 2016 season will be arriving shortly. Meanwhile have a look at our New Arrivals.

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First collections are filled with sophisticated and adorable styles, ensuring the finest comfort for your tot. This brand loves to steep each little ones wardrobe in stunning and contemporary designs that showcase a tots innocence and adorability. From cute fun filled accessories to clothing, First has it all.