Established in 2001 by Deborah Medhurst who had a strong passion for translating witty style into kids wear. Deborah and her husband Ric started out creating colourful t-shirts which quickly became a phenomenon leading to the growth and development of the brand. As years passed, the popularity and fame of the label has increased. No Added Sugar have clothing lines for boys and girls aged 3-12 years and a baby boys and girls range from newborn to 24 months.
NEW AW16 SEASON COMING SOON
New products from the Autumn/Winter 2016 season will be arriving shortly. Meanwhile have a look at our New Arrivals.