Renowned for their playful and colourful fashion identity, Oilily was founded in 1963 by Willem en Marieke Olsthoorn. The company began creating clothing in plain and simple colours such as grey, white and black until they realised that these colours, tones and shades neither enticed or accurately represented children. As a result, the fashion establishment began to associate themselves with vibrant colours, humorous designs, spirited detailing, charismatic prints and unique attention to styling which made Oilily a phenomenal success.
The elements that allowed Oilily to thrive became the signature and face of the brand. The collection is one that is truly unreplicable and inimitable due to its intricate design details and complex prints which are centred on florals, leafs and birds.