The daringly named SuperTrash is one of the biggest names on Holland's high street. It has a massive following in the US and Europe, yet it is relatively unknown here in the UK. SuperTrash, born in L.A. but raised in Amsterdam emerged from a chance meeting in 2004 between Olcay and L.A. socialite Eva Rily the original founder of SuperTrash. Olcay saw a market for the womenswear label in Europe and decided to join forces with Rily to develop it.
Characterised by contemporary style with a fabulously unique twist, the SuperTrash collection never disappoints, instead it stuns you each season without fail because of its enticing prints, statement designs, feminine silhouettes and edge details. Bringing fashion back into line with unmistakable chic, the designer thrives on new inspirations every season which in turn allows modern designs to come to life in the form of sumptuous cotton, sleek silk and utterly urban leather.