Offering an array of stylish designs for girls and boys, The Bonnie Mob ( ex-Bonnie Baby ) founder and creator is Tracey Samuel who was influenced and motivated by her little girl, Alice Bee, to begin the brand. With years of experience in the fashion industry, Samuel, who upholds the status of an experienced, technical knitwear designer, received a degree in fashion and textiles, accomplished her masters at St Martin’s college of Art & Design and re-launched Sonia by Sonia Rykiel. The Bonnie Mob’s designs channel pure imagination and quirk so each garment expresses the world of the little ones with flair. Paying attention to detail and the all-important elements of comfort and everyday elegance, the new collection will ensure little ones are swaddled in luxury. Taking inspiration from her Scottish origins, it is no surprise that Samuel’s sumptuous designs are so wonderful and cosy.