Established in Paris in 2003, Notify has rapidly created a name and signature for itself as a refined ready-to-wear label, with particular emphasis and attention to denim styles. The brand enjoyed immediate success in Europe and internationally, selling through renowned stores worldwide from Montaigne Market, Kabuki and Le Bon Marché in Paris to Jeffrey’s and Bergdorf Goodman in New York, Biffi in Milan and Luisa via Roma in Florence. Maurice Ohayon, the founder designer of Notify injected his stylish collection with the combination of tailoring spirit and modernity to create instant trends which instantly set the standard for fashion worldwide.
Ohayon has collaborated with an array of famous and prominent couture fashion houses to develop their denim lines, at first he successfully collaborated with K Karl Lagerfeld, as the creative director of the collection, and then later launched a co-branded edition of jeans with the fashion-forward Stella McCartney. Renowned for his craftsmanship in reference cut, precision, style and detail, Ohayon has laid the foundation for denim styles so new and upcoming designers can take inspiration from his urban and modern works of fashion.