
The daringly named SuperTrash is one of the biggest names on Holland's high street. It has a massive following in the US and Europe, yet it is relatively unknown here in the UK. SuperTrash, born in L.A. but raised in Amsterdam emerged from a chance meeting in 2004 between Olcay and L.A. socialite Eva Rily the original founder of SuperTrash. Olcay saw a market for the womenswear label in Europe and decided to join forces with Rily to develop it.