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Launched as a fur and leather shop in Rome by Edoardo and Adele Fendi in 1925, the fun-loving fashion label Fendi is now a multinational luxury fashion brand. Run by the Fendi’s five daughters, the label takes creative direction from fashion icon Karl Lagerfeld. This is a fashion brand built on luxury fabrics and playful motifs. Quirky monster eye prints, fun fruit appliques and beach ready themes appear throughout the Fendi kids’ collection. Our edit includes the very best of Fendi’s children’s clothing in bright colours and designs beautifully crafted with a playful spirit.