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Flagship Store

An unrivaled opulent shopping


Childsplay Clothing is proud to unveil its new luxurious Flagship Store. Having undergone an extensive refurbishment with no expense spared, the London (Essex) store now offers its most discerning customers an unrivalled shopping experience.

The store journey

From the moment you walk through the doors at Childsplay Clothing you are transported to a lavish world of exclusive privilege that has been made accessible to everyone.

The rails are decorated with the most desirable brands and the gold and silver furniture would be at home in a five star boutique hotel. As you move through the store an avenue of Swarovski crystal stars sparkle overhead, leading you to a sumptuous reception area infront of a vast silver-leaf wall and footwear display.

Take the steps, made from the finest italian marble, to the girls department where more luxury brands such as Burberry and Versace line the room. The far wall glitters with accessories on mirrored shelving either side of the double doors that lead to the private Gold Room.

Personal shopping

Childsplay Clothing’s warm and welcoming staff provide a personal shopping experience to everyone who walks through the doors. From the comfort of a sofa or the elegant carpeted dressing rooms with padded leather walls, they are trained to assist and advise no matter your requirements. Your Personal Shopping Assistant will also source items from the wider collection of over 200 brands selected carefully from around the world.

Flagship Store Overview
Flagship Store Gold Room

Private Shopping


By appointment

Within the privacy of this magnificent room you can enjoy complimentary Champagne and canapés. A giant screen and state-of-the-art Devialet sound system provide personal entertainment under the lights of a stunning chandelier. The leather and gold muraled walls, spacious sofa and art nouveau furniture add to the indulgence of this exclusive experience.

An unparalleled level of bespoke service is provided with a dedicated team of stylists and Personal Shoppers on hand so you never have to leave the lavish comfort of the Gold Room.

Booking The Gold Room

  • During store open hours:
  • Monday - Saturday 10am - 6pm
  • Out of store hours:
  • By appointment only
  • Monday - Saturday 6pm - 10pm
  • Sunday 12 noon - 4pm

To book your visit please liaise with your Personal Shopper.
Phone: +44 (0)20 8514 5007

You will have two Personal Shoppers to help you upon your visit.
Gift wrapping is complimentary.

Please let us know of any food allergies when making your reservation.