{"product_id":"kids-logo-backpack-h-33-5cm","title":"EA7 Emporio Armani Kids Logo Backpack in Black (34cm)","description":"\u003cp\u003eA 34cm backpack sits in the practical middle ground for children's daily use — large enough to carry a lunchbox, water bottle, PE kit essentials and a jacket, compact enough not to overwhelm smaller frames or become unwieldy on public transport or a school bus. This EA7 Emporio Armani kids' logo backpack in black is made in Myanmar from 100% polyester, which is the standard material for durable, water-resistant bags at this level: it's lightweight, holds its shape through regular loading and unloading, and wipes clean from the surface marks and spillages that school bags accumulate daily. The EA7 logo is the primary design feature — visible but not outsized — and the black colourway means the bag reads cleanly with any uniform or casual outfit without clashing.\u003c\/p\u003e\n\u003cp\u003eThis is a unisex bag designed for both boys and girls, which makes it a practical choice for families with children of different genders, or for parents who want a bag that works across multiple contexts: school, after-school activities, weekend day trips and as hand luggage for short breaks. The bag sits in both the Back to School and Christmas collections, reflecting the two most common purchase occasions — the start of term, when a new bag is a practical requirement, and as a gift. It also carries a sustainability flag in the product data, which indicates it meets specific environmental criteria in its production. Gold and White colourway versions of this backpack are available separately.\u003c\/p\u003e\n\u003cp\u003eWipe the exterior with a damp cloth for general cleaning. Polyester bags can be spot-cleaned with a mild detergent on a soft cloth for more stubborn marks. Avoid machine washing, which can distort the bag's structure and damage the zip mechanisms and logo detailing. Allow to dry fully before repacking to prevent odour build-up from residual moisture inside the main compartment.\u003c\/p\u003e","brand":"EA7 Emporio Armani","offers":[{"title":"Black \/ One size","offer_id":43974841827542,"sku":"EA7A2001200276","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1004\/2838\/products\/EA7_D07052_1.jpg?v=1722562358","url":"https:\/\/www.childsplayclothing.co.uk\/products\/kids-logo-backpack-h-33-5cm","provider":"Childsplay Clothing","version":"1.0","type":"link"}