The Ugg concept was born from the utilitarian sheepskin boots worn for warmth by surfers in Australia and New Zealand in the 1960s. The brand, founded in California in 1978 by Australian surfer Brian Smith, has since achieved a cult following all over the world. Ugg is an iconic footwear brand symbolising effortless laidback luxury and casual style. Our Ugg for kids edit includes classic sheepskin boots, cute comfy slippers, sliders, flip-flops and sandals. This is definitely the go-to brand for unparalleled cosy footwear for relaxed luxe living all year round.